SEO basics

Search Engine Optimisation (SEO) is the �art� of trying to make your website appear as high as possible in the Search Engine Results Page (SERP) results. On completion of this short course the delegate will have a basic understanding of what SEO is and what it is not. You will understand the importance of keywords, where to find them and where to use them, as well as an introduction to some of the tools that can be used to in SEO.