17 Feb Building a Skills Pipeline
How embracing apprenticeships has built a culture of people development at Hertzian
An AI product company has been powering its growth by building its own pipeline of talent.
Hertzian uses AI technology to collect, analyse and report on customer feedback data. Its products support a range of sectors, from the gaming industry to medical and retail.
Hertzian was established in 2015, off the back of Falmouth University’s Launchpad programme. The team has grown from two to 15, with most of the tech talent based in Cornwall and other support roles based across the UK and Europe.
Founder Christopher Weavill said:
People really are the engine of a successful business. Without skilled, happy people, businesses don’t succeed. It’s important that businesses invest in their staff.
Hertzian introduced an apprenticeship programme from the start-up phase. One of the first recruits, Christian Dove, has now progressed to lead developer and guides the tech team.
Christian said: “Whilst my role involves a lot of doing the tech work, I’m also managing people and mentoring them, supporting new apprentices through the journey I had. The culture here is focused on learning, improving yourself and being the best you can be.”
The Academy of AI
The business has since set up the Academy of AI – offering flexible pathways of progression for people want to enter the tech industry, including T levels, work experience and apprenticeships.
Hertzian partners with Truro and Penwith College and national training provider Corndel to combine qualifications with hands-on experience.


One of the latest team members to join on an apprenticeship is junior software developer Dylan Foster-Slack. He said: “I chose an apprenticeship because I am much more of a hands-on learner. I remember things better and learn better by practically doing the work.
Working at Hertzian, it’s a really friendly and supportive environment. I’m not just an apprentice, I’m a junior developer – everyone's opinions are welcome. I’m surrounded by a team who enjoy what they do.
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Digital Futures Cornwall is part-funded by the UK Government through the UK Shared Prosperity Fund and led by Truro and Penwith College. This part-funding ends on 31 March 2026.






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