19 Dec 108 Coffee – Brewing Success
How 108 Coffee Powered Up Their Digital Strategy To Boost Sales
When a high-street business was looking to boost footfall and sales during the summer months, they turned to Digital Futures Cornwall to understand more about the tools they could use for impact.
108 Coffee is run by husband-and-wife team Charlie and Dava Wilson. They serve locally roasted, premium barista coffee as well as breakfasts, lunches, cakes and sweet treats from their premises in Kenwyn Street, Truro.
After taking some time off during early 2024 and refurbishing the café, Charlie and Dava wanted to bring back footfall to boost their sales and customer data. After completing a Digital Marketing course with Truro and Penwith College, they developed a 50% off coffee deal and launched their first Facebook advert campaign plus established a regular beat of content across their Instagram account.
Rebuilding footfall
A new digital loyalty scheme was also developed – working with their point-of-sale tech and accountancy software. Charlie and Dava are also working to build data profiles of their customers and offer a digital “stamp” card for loyal customers to claim a free coffee.
After implementing these changes, they recorded their best month of revenue in October in five years of running the business.
Charlie said: “Like all high street businesses, we’re facing rising costs across the board. We’re really trying to push our revenue to cope with that, without continually raising our prices.”
Data-led decisions for a stronger business
“We first met Digital Futures Cornwall though a robot – Ameca at the start of 2025. We got some catering work, and I got to know the organisation and the courses they offer.
“The main area we wanted to focus on was digital marketing to look at Facebook advertising and Instagram.
“We’ve also been working with the data we’re receiving from our point-of-sale software and our accountancy software. We’re using it as a live report to inform our business and point us in the right direction.”
Record-breaking results
Since the boost in using digital tools, Charlie and Dava have noticed an uplift in sales and revenue. October 2025 was their most successful month in five years of running the business.
The support from Digital Futures Cornwall has given the couple confidence continuing to build their channels – the next step in 108 Coffee’s digital journey is to explore options for a new website.
Confidence to keep growing
Charlie added: “It’s been really positive. We normally experience a dip after the summer in the run up to Christmas, but for the first time we’ve seen a steady increase from August to November.
“Digital Futures Cornwall has been a huge help to us. I would encourage any business in Cornwall to Power Up their People and get involved.”
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Digital Futures Cornwall is part-funded by the UK Government through the UK Shared Prosperity Fund and led by Truro and Penwith College.
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