Author: Julie Cherry

How visitor attraction Land’s End is investing in its people to develop the next generation of business leaders

A heritage visitor attraction in West Cornwall is developing its future leadership through upskilling local talent across the business.

For decades, Land’s End landmark has been recruiting local people and supporting them to shine through a culture of training and development.

David Hocking started at Land’s End as a retail assistant in 2013, whilst studying advertising. He then moved into the role of marketing assistant straight after completing his degree and has worked his way up to Head of Marketing – South. He now oversees marketing for several Heritage Great Britain sites across the UK. He says a culture of investing in local talent is embedded within the business.

Local talent is the future of our business. Across all departments, from coffee shops to digital marketing, we’re looking to upskill people from the local area so they can continue to move the business forward.

David and his team regularly seek out local training opportunities, included courses delivered through Digital Futures Cornwall.

Marketing executive Charlotte Thorpe recently completed the Skills Bootcamp in content creation and website development with Truro and Penwith College. Her role involves delivering content across web, social media and other digital touchpoints. She said the course has helped underpin her creative approach to marketing with digital skills.

Charlotte said: “It’s really nice to work for a team that value my development. At university, my course was very creative, and my strongest points are how I work creatively.

The Skills Bootcamp helped me gain knowledge in the technical aspects of my job. We covered content creation, SEO, analytics, coding, content management systems – it's really helped me understand the data behind the work we do in marketing.

There are still plenty of courses taking place during March across the Digital Futures Cornwall Cornwall partnership. Head to https://www.digitalfuturescornwall.co.uk/courses to find out what is on offer.

Are you looking to Power Up Your People in 2026? Check out our interactive tools to support your workforce development:

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Digital Futures Cornwall is part-funded by the UK Government through the UK Shared Prosperity Fund and led by Truro and Penwith College.

How embracing apprenticeships has built a culture of people development at Hertzian

An AI product company has been powering its growth by building its own pipeline of talent.

Hertzian uses AI technology to collect, analyse and report on customer feedback data. Its products support a range of sectors, from the gaming industry to medical and retail.

Hertzian was established in 2015, off the back of Falmouth University’s Launchpad programme. The team has grown from two to 15, with most of the tech talent based in Cornwall and other support roles based across the UK and Europe. 

Founder Christopher Weavill said:

People really are the engine of a successful business. Without skilled, happy people, businesses don’t succeed. It’s important that businesses invest in their staff.

Hertzian introduced an apprenticeship programme from the start-up phase. One of the first recruits, Christian Dove, has now progressed to lead developer and guides the tech team.

Christian said: “Whilst my role involves a lot of doing the tech work, I’m also managing people and mentoring them, supporting new apprentices through the journey I had. The culture here is focused on learning, improving yourself and being the best you can be.”

The Academy of AI

The business has since set up the Academy of AI – offering flexible pathways of progression for people want to enter the tech industry, including T levels, work experience and apprenticeships.

Hertzian partners with Truro and Penwith College and national training provider Corndel to combine qualifications with hands-on experience.

One of the latest team members to join on an apprenticeship is junior software developer Dylan Foster-Slack. He said: “I chose an apprenticeship because I am much more of a hands-on learner. I remember things better and learn better by practically doing the work.

Working at Hertzian, it’s a really friendly and supportive environment. I’m not just an apprentice, I’m a junior developer – everyone's opinions are welcome. I’m surrounded by a team who enjoy what they do.

Are you looking to Power Up Your People in 2026?

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Digital Futures Cornwall is part-funded by the UK Government through the UK Shared Prosperity Fund and led by Truro and Penwith College.

Driving digital visibility for business development

Digital creative Kay Barnes has seen an uplift in business enquiries and bookings for her business, Flux Studio, thanks to attending empowering workshops in brand and finance.

Kay works as an independent videographer and creative content strategist, based in West Cornwall. By taking part in two workshops delivered by TECWomen CIC, Kay has been confidently booking more work, and 2026 is set to be a busy year.

Building visibility through personal branding

In November 2025, she joined a personal branding masterclass as part of the digitalUPLIFT programme. Led by digital marketing expert Lyssa-Fêe Crump, Kay learned how to craft a consistent presence on LinkedIn, and how building visibility supports the sales pipeline.

She said: “The personal branding workshop really helped me get to grips with LinkedIn and how to use that platform to increase visibility of my business.

By putting what I learned into practice, I’m already seeing a huge increase in LinkedIn enquiries and new bookings. It’s started to snowball!

Confidence and clarity around business finance

Earlier this year, Kay attended the Female Founder Finance Brunch in St Ives, part of the founderUPLIFT programme. The session covered business finance, funding and how to build financial sustainability – something that Kay is keen to maintain as a busy freelancer.

“It’s been so lovely to chat to other business founders – it feels difficult to have those conversations about finance and money. So, this has allowed me to be open and feel confident that no question is silly.”

Investing in growth beyond the desk

By honing her marketing and laying the financial foundations, Kay has noticed a steady increase in her confidence as well as demand for her services. In January, she was booked to cover the Cornwall AI in Education Summit, delivered by TECgirls and Digital Futures Cornwall.

“As a sole trader, it feels like a pull to step away from doing the work and earning money, but stepping away and doing these workshops has benefited me so much more than staying at the desk. I’m out there, meeting other people and having human to human conversations.”

I would encourage any business to Power Up their People and check out what other training is available.

Approximately 76% of occupations in Cornwall require digital skills. 85% of businesses in Cornwall agree that training boosts productivity. But 72% have no formal training plan or budget. Ready to Power Up Your People in 2026?

Digital Futures Cornwall is part-funded by the UK Government through the UK Shared Prosperity Fund and led by Truro and Penwith College.

Your people are your greatest asset—but are they equipped with the skills to keep your business competitive and profitable?

Why it Matters

According to the Cornwall and Isles of Scilly Digital Skills Assessment, approximately 76% of occupations in Cornwall require digital skills.

CIOS Skills Hub have concluded that whilst training is valued by Cornwall organisations, it is not always prioritised – feedback shows that there are perceptions that training is for new or younger staff, and that there is a lack of structured processes to ensure ROI from training.

What Cornish businesses are saying

Research from the CIOS Skills Hub (May 2023) reveals: 

  • 85%  agree training boosts productivity 
  • 65%  say training helps retain staff 
  • Yet 41%  prefer recruiting experienced staff over training existing teams 
  • 72%  have no formal training plan or budget 
  • 62%  believe training isn’t necessary for small businesses (and 78% of CIOS enterprises employ 0–4 people) 

The gap is clear: training is valued, but not always prioritised. 

ROI for digital upskilling

We have developed a simple ‘Return of Investment’ (ROI) calculator to show organisations in Cornwall how much extra productivity, efficiency savings, and revenue could potentially be gained from investing in digital skills training.

Click on the link, add your details and quickly see the financial return (and optional social value) on your investment.

Ready to Power Up Your People?

At Digital Futures Cornwall, we help organisations like yours unlock growth through skills development.

Whether you’re a small enterprise or a growing SME, futureproofing your workforce starts here.

Complete our interactive quiz: How Futureproof is Your Workforce?

To help you understand where you are now – and where your business could be with investment in skills development. The quiz takes approximately 5 minutes and you’ll receive a personalised report straight into your inbox.

Explore case studies

See how organisations like yours are thriving through skills development.

Speak to the Digital Futures Cornwall team

We have a diverse range of training opportunities on offer. We can guide you to the best options for your team and put you in touch with partners who can tailor content and co-create training to fit your needs.

Digital Futures Cornwall is part-funded by the UK Government through the UK Shared Prosperity Fund and led by Truro and Penwith College.

How 108 Coffee Powered Up Their Digital Strategy To Boost Sales

When a high-street business was looking to boost footfall and sales during the summer months, they turned to Digital Futures Cornwall to understand more about the tools they could use for impact. 

108 Coffee is run by husband-and-wife team Charlie and Dava Wilson. They serve locally roasted, premium barista coffee as well as breakfasts, lunches, cakes and sweet treats from their premises in Kenwyn Street, Truro.  

After taking some time off during early 2024 and refurbishing the café, Charlie and Dava wanted to bring back footfall to boost their sales and customer data. After completing a Digital Marketing course with Truro and Penwith College, they developed a 50% off coffee deal and launched their first Facebook advert campaign plus established a regular beat of content across their Instagram account. 

Rebuilding footfall

A new digital loyalty scheme was also developed – working with their point-of-sale tech and accountancy software. Charlie and Dava are also working to build data profiles of their customers and offer a digital “stamp” card for loyal customers to claim a free coffee. 

After implementing these changes, they recorded their best month of revenue in October in five years of running the business. 

Charlie said: “Like all high street businesses, we’re facing rising costs across the board. We’re really trying to push our revenue to cope with that, without continually raising our prices.”

Data-led decisions for a stronger business

“We first met Digital Futures Cornwall though a robot – Ameca at the start of 2025. We got some catering work, and I got to know the organisation and the courses they offer.

“The main area we wanted to focus on was digital marketing to look at Facebook advertising and Instagram.

“We’ve also been working with the data we’re receiving from our point-of-sale software and our accountancy software. We’re using it as a live report to inform our business and point us in the right direction.”

Record-breaking results

Since the boost in using digital tools, Charlie and Dava have noticed an uplift in sales and revenue. October 2025 was their most successful month in five years of running the business. 

The support from Digital Futures Cornwall has given the couple confidence continuing to build their channels – the next step in 108 Coffee’s digital journey is to explore options for a new website. 

Confidence to keep growing

Charlie added: “It’s been really positive. We normally experience a dip after the summer in the run up to Christmas, but for the first time we’ve seen a steady increase from August to November.

“Digital Futures Cornwall has been a huge help to us. I would encourage any business in Cornwall to Power Up their People and get involved.”

Are you looking to Power Up Your People in 2026?

Digital Futures Cornwall is part-funded by the UK Government through the UK Shared Prosperity Fund and led by Truro and Penwith College.

Guy Clements | Junior Developer

Imagine this. You’re on holiday in Portugal, at vineyard, tasting wine as a birthday surprise from your fiancée. Sat in an infinity pool in the sunshine, sampling 16.5 per cent red wine, the strongest you have ever drunk, you couldn’t be further from the everyday reality of life in Cornwall. Then your phone rings. It’s about the full-time course you applied to attend. The one you really want to join. The one that received over 100 applications meaning there’s serious competition for the few places available.

This actually happened to Guy Clements marking the start of a completely life-changing few months.

Guy got in touch with us at the start of July after deciding he wanted to follow his passion and return to pursuing a career in tech. He worked in hospitality from a young age and in management roles from 18. In tandem, Guy completed a Music Tech Diploma (DDM) at Truro and Penwith College in 2008 before going on to graduate with a 2:1 in Sound Technology (BSc) from the University of South Wales.

He then chose to travel, working in Norway for a year, and then Vancouver, Canada for two years. On returning to the UK, he secured a job at the award-winning Porthminster Beach Cafe, which he describes as the ‘best restaurant in St Ives’. Over seven seasons, he worked in several senior roles including Floor Manager, Restaurant Manager and Maître’ D. When Guy contacted us, he was working as Bar Manager, having recently decided to take a step back from senior management.

View of beach, sea and town at St Ives, Cornwall
Guy Clements - graduate of the first Headforwards software development bootcamp

Wanting to rekindle his love for tech, he’d already begun teaching himself some coding and was keen to find an opportunity to upskill further, with a view to becoming a Junior Software Developer. The inaugural 16-week Headforwards Digital Academy Full Stack Software Development Skills Bootcamp, developed to meet employer needs, and fully funded through Digital Futures Cornwall, seemed like the perfect opportunity.

The bootcamp attracted a phenomenal level of interest, so just being selected was a huge achievement. Guy was able to give up his hospitality role just as the peak tourist season ended and began the bootcamp in early September.

‘I really love being a student …. the whole thing just lined up. I thought a free course, 16 weeks, I’ll dive straight in, and it works so well. I learned so much and it was really the type of environment that I thrive in. I absolutely loved it.’

Computer screen with coding
Guy Clements - graduate of the first Headforwards software development bootcamp

One of the aspirations of Digital Futures Cornwall, which is part-funded through the UK Shared Prosperity Fund and led by Truro and Penwith College, is to highlight that tech is for everyone, and to create opportunities for those currently underrepresented. And, as Guy explains, being older and having transferable skills developed in other sectors, can be a huge advantage.

‘A lot of programmers kind of work in a silo …. work everything out and it really makes perfect sense to them. But when they come to explain, it can be quite a challenging thing to understand it, and for them to make it make sense.’

As Guy goes on to explain, in hospitality it is vital to ensure you have understood what a customer is trying to convey, especially when catering for special occasions. And, for restaurant teams to work together and communicate effectively in high pressure situations.

‘That’s something I think I’ve got a really good skill set in, and that came out during the bootcamp. We did a group project Hackathon and I took the role of project lead. It’s about facilitating an environment where people can cooperate really well and making sure people understand each other.’

This is very evident from speaking to Guy. He is articulate and passionate about how there is a role to suit everyone with an interest in, and aptitude for, programming.

‘There’s so many different jobs available. Anybody from any kind of discipline will be able to find something in programming, if they enjoy problem solving and puzzles.’

Guy was surprised, but pleased, by how much team working was a key aspect of the bootcamp especially as much of the learning took place online. This was facilitated using a Miro Board (an interactive white board) allowing everyone to interact and contribute ideas during meetings. Similarly Slack was used by the group to communicate and support one another with solving problems they couldn’t figure out alone.

Colourful image of a laptop with computer coding on the screen
Guy Clements - graduate of the first Headforwards software development bootcamp

Guy talks enthusiastically about the different coding languages they learnt (including HTML, CSS, JavaScript, Python and Django) remembering to explain what each is and how it’s used for those less immersed in tech. HMTL is ‘where you start’, CSS is for ‘styling your web pages and making them look modern’, JavaScript is ‘all about interactive elements on a web page’, Python is for ‘back end programming’ and Django is ‘a full stack language that allows you to build the back end stuff which you use Python to write, and the front end stuff so people can interact with it.’

Alongside this they learnt soft skills, breathing techniques for overcoming stress, the idea of ‘the valley of disappointment’ in relation to learning a new skill and the need to trust the process.

‘It takes a very long time with small incremental changes in your abilities, and you might feel like you’re not getting anywhere, and that’s the valley of disappointment. And then suddenly you’ll see huge returns in a short amount of time.’

Guy and the others in his cohort graduated from the bootcamp in January. Many were immediately snapped up by organisations, showing the value of its emphasis on not just developing core coding skills, but individuals with the full range of abilities sought by local tech employers.

Graduates of the first Headfowards software development bootcamp celebrating their success
Guy with other graduates of the first Headfowards software development bootcamp celebrating their success

We spoke to Guy in mid-February, and it was obvious he wouldn’t be looking for his first break in software development for long. Since then, he has married his fiancee and started the first job of his new career. He’s now working as a junior developer at {n}.bora (nowydh bora, Cornish for a new dawn), a Truro based consultancy company delivering IT and software development services across the globe.

Guy is working with new programming languages and frameworks, like Flutter, in real life products for Cornish, national, and international brands. He is loving the role and feels that the training he completed was the ideal preparation.

“Finding this role and seeing how everything I learnt on the bootcamp comes together into real life software products is an amazing feeling. I feel like I’ve really found my feet with a quality company, I’m already learning new languages, building apps, and becoming a core member of this fantastic team”.

What advice would he give to someone, especially someone older, who is contemplating a similar career change?

‘Go online, watch some tutorials, go through the process. Lots of these courses have an application process… like the five-day programming challenge… just see if you enjoy it. See if you understand… the concepts and what you’re doing. And see if it is something you would like.’

And if he could go back a year, what guidance would he offer himself with the benefit of everything he’s learnt?

‘I would try and get more of the context to programming… once you understand what… the whole thing is trying to achieve… you start to realise that it’s all becomes a big jigsaw puzzle. Everybody’s working on a little problem that’s part of a big solution. That’s pretty fun.’

Tech Cornwall are currently recruiting for a fourth bootcamp starting on 3 November 2025. While having some experience like Guy is an advantage, this training programme is designed to take you from little or no coding skills to junior software developer in just 16 weeks.

Editing a 360 degree film
digitalUPLIFT attendees doing coding workshop

And there’s plenty of other part- and fully-funded training on offer through the Digital Futures Cornwall partnership, both in person across the county, and online. From basic IT skills to 360 degree filmmaking, and AI masterclasses to social media marketing.

Plus, there’s everything from half day workshops and short webinars, right up to longer courses like the Headforwards software bootcamp and TECwomen’s digitalUPLIFT. This hybrid skills development programme is designed to break down barriers and empower women* with the most in-demand digital skills.

Maybe it might be the start of a lifechanging few months for you too!

* digitalUPLIFT is open to anyone whose gender expression is underrepresented in the tech sector

Digital Futures Cornwall is part-funded by the UK Government through the UK Shared Prosperity Fund and led by Truro and Penwith College.